 If you're creating video content for your audiences, a report from Wista suggests that 1-2 minutes is ideal. After that, engagement starts dropping off.
This doesn't mean you can't create longer videos (some content requires longer screen time and 6-12 minutes is also a good length to work to for longer videos), but it does mean that if your video is just over two minutes long you should try to cut it down a bit. If you're looking for more information about this, check out https://wistia.com/blog/optimal-video-length
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